The market for slimming is one billion euros in 2010 in France

Last Updated on Sunday, 5 September 2010 01:05 Written by Sandeep Sunday, 5 September 2010 01:05

The market “expanded” for thinness (food supplements, dietary products, cosmetics, etc.) represents one billion euros in France in 2010, according to a study released Friday by the firm Xerfi, who notes that the sector suffers from offer “bloated”.

“A victim of its success, the market suffers from the thinness of oversupply and focused mainly on the + + on-promise,” wrote Xerfi. “Firstly, laboratories and other providers do not always able to convince consumers of the efficacy of their products and services. On the other hand, the sophistication of references related to bulimia innovations helped destabilize even more consumers, “the research firm.

Considering the market “expanded” the slimming one billion euros in France in 2010, there Xerfi class food supplements as well as dietetics, cosmetics, self-medication, release (with the best-selling dietary or diet) or even video games (such as certain games on the Nintendo Wii). Some services (coaching, care in specialized networks or not) will also return.

According Xerfi, with consumers “confused,” the tightening of European regulations on nutrition and health and the entry into force of the recommendations of the Authority is to regulate advertising (ARPP) on cosmetic products including “bring forward some answers to consumers.

“Meanwhile, for lack of benchmarks and evidence of efficacy of these slimming products, the French conduct of arbitrations consumption,” notes the study. According to the forecasts of the firm, the market activity of dietary supplements should not recover until 2012, when the recovery will be faster for cosmetic and dietary products.

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